Description

🌼 Product Overview • Brand: Parachute – a well-known name in Indian hair care, trusted for its coconut-based formulations. • Variant: Advanced Jasmine – enriched with coconut oil and infused with jasmine fragrance, aimed at enhancing shine and softness. • Tagline: “Hello shiny hair!” – playful and aspirational, reinforcing the product’s core benefit. 🎨 Packaging Design • Bottle: • Transparent body showcasing the clear oil inside, suggesting purity and lightness. • Blue cap adds a fresh, clean contrast to the overall look. • Label Elements: • The Parachute logo with its signature green palm tree sits prominently at the top. • A visual of a woman with long, glossy black hair paired with a jasmine flower evokes elegance and fragrance. • Text layout is clean and inviting, balancing product information with emotional appeal. 🧴 Sensory & Functional Messaging • Fragrance Cue: The jasmine flower imagery and variant name suggest a light, floral scent designed to uplift and refresh. • Hair Benefit: Emphasizes shine and nourishment, especially for dull or dry hair types. • Ingredient Highlight: Enriched with coconut oil—known for deep conditioning and scalp health.