Description

🥨 Product Overview • Brand: Britannia 50-50 – known for its quirky, light-hearted branding and savory snack options. • Variant: Time Pass – Classic Salted – round salted crackers ideal for casual munching and tea-time pairing. • Health Claim: Zero Trans Fat – printed on the side, appealing to health-conscious consumers. • Dietary Symbol: Green dot indicates vegetarian status in India. 🎨 Packaging Design • Color Palette: • Bright orange dominates the pack, evoking warmth, energy, and appetite. • Typography & Layout: • “50 50 TIME PASS” is boldly printed in white and green, with playful styling that reinforces the casual, fun nature of the product. • “CLASSIC SALTED” appears below in clean white text, clearly indicating the flavor. • The Britannia logo sits at the top left corner, adding brand trust and recognition. 📸 Visual Elements • Crisp, round crackers are illustrated across the pack, some with visible salt crystals—emphasizing texture and taste. • The layout is designed to be approachable and snackable, perfect for impulse grabs or light bites. 📦 Tone & Appeal • Design Language: Fun, straightforward, and flavor-focused—ideal for consumers seeking a no-fuss, savory snack. • Emotional Messaging: Suggests ease, enjoyment, and everyday comfort, making it a go-to for “time pass” moments.